Activate Consumer Digital Marketing Campaigns for the Collide Action Movie U.S. Launch
Collide: An American backpacker gets involved with a ring of drug smugglers as their driver, though he winds up on the run from his employers across Cologne high-speed Autobahn.
Develop, execute and optimize paid media strategy across social media and online sites
+242 Million Impressions across YouTube, Facebook, Instagram, Twitter, SI.com, Hulu, iHeart Media, Bleacher Report, ESPN & Fandango.
Objective: Drive Movie Trailer Awareness (Video Views) and Ticket Sales Opening Weekend
- +48 Million Facebook & Instagram Impressions & 12 Million Video Views
- +28 Million Twitter Impressions and 10 Million Trailer Video Views
- Media Optimized by content and audience performance
- Focused on Male 18-24 Demographic