Danielle is a senior digital and eCommerce marketing professional with a proven ability to formulate creative and innovative cutting-edge marketing strategies by anticipating rapidly evolving marketing trends. Experience with best in class brands such as Taco Bell, Call of Duty: the largest entertainment property in the world and Mazda, Hyundai Motor Company and Toyota.  Experience in Retail, Gaming, QSR, Automotive, Entertainment, Music, Sports and Apparel.

Social Media:  twitter

  • Crafted Taco Bell’s innovative digital, mobile and social media strategy and brand voice positioning from talking as a corporation to a friend. Facebook  Twitter 
  • Implemented digital and social media best practices and develop channel brand identities for Call of Duty – the largest gaming social community. Facebook Twitter  Instagram YouTube  Tumblr

Website: google

  • Implemented a new SEO process for CallofDuty.com – Increased site content visibility and referral traffic by 171% vs. the prior year.
  • Full site redesign of CallofDuty.com website to a mobile friendly responsive design.

E-Commerce:  amazon

  • Developed 1st ever retail e-commerce store featuring Call of Duty branded merchandise to drive online sales.
  • 1st  gift card and mobile apps for Taco Bell – transitioned commerce from paper format to secure digital transactions. Tacobell.com

Media:   fb

  • Klout media partnership to target influencers outside gaming vertical to music and pop culture that resulted in 1.4 million media value and eCPM of $0.47
  • Optimized online media which resulted in a 20% decrease in the cost per lead, with an 8% increase in mortgage lead volume.
  • Paid Digital Media for Collide Movie Launch:

    Collide Movie – Digital and Social Paid Media Buying